“Wheelmen Ride Bicycles” was inspired and launched by Ryder Hesjedal in 2010. Wheelmen began as a movement to create awareness for cycling in Canada on the back of Ryder’s successes in the pro peleton. Since then, Wheelmen have been able to make several key donations to young competitive cyclists, complete awareness projects increasing the profile of cycling, and inspiring riders and the public alike.
Inspiration: to work harder, to support others – and to never underestimate what can be achieved through life’s simple practices.
In the Fall of 2011, the Ryders Cycling Society of Canada was formed as a federally registered not-for-profit society. Spearheaded by Ryder Hesjedal, the mandate of the organization is to create and sustain opportunities for Canadians to ride bicycles. By doing so, RCSC will support and expand the social benefits of cycling and the cyclist’s lifestyle. Those benefits include, but are not limited to: better health and fitness, enhanced environmental awareness and ecological impact; improved community cohesion; and greater economic stability.